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Checkout time From day to day people involve in the process of purchasing. It takes an essential part of common persons life. The process of purchasing consists of some components: a customer (who buys something), a retailer (who sells something), merchandise (the article under dealing) and money (the changing equivalent), which is included in the checkout time. People need to spend time to go shopping and to do shopping. Most of them do want to spend as little time as possible for purchasing.
But the most irritating thing for a customer is necessity to stand in endless lines waiting for checkout time. So, the process of paying takes much time. In modern life, with its technological innovations there are different checkout formats. The appearing of them was caused by the desire of business man the make the checkout process easier and fast.
Each of them has advantages and disadvantages. Traditional form of paying in cash takes much time A person need to wait until the price will be calculated and then open his purchase or find his credit card to pay for the goods. It is especially inconvenient for those who feel lack of time or do shopping in rush hours. It is improper for those people who have to wait in line to buy one article behind those who purchasing a week supply of goods.
Wasting time in line waiting for checkout is one of the disadvantages paying cash. Sometimes people feel frustration and irritation because they have to wait too long in the lines. Lines seem endless to them. These factors decrease the rate of sales compelling people looking for another alternative ways of buying which help them to save their time. Not long ago grocery store has adopted an innovation the express line check out.
It provides conveniences to those customers who are going to buy a few items. But nevertheless, the process of traditional way of checkout is not convenient. It makes customers nervous and takes much time. The way out should be find and the best one is that the retailers should separate duties of the clerks and do not save money for customer service. They can loose more earnings providing poor customer service. An alternative to traditional checkout time is buying on-line.
But it also has advantages and disadvantages. The starting checkout on-line is a little bit complicated taking time for registration on the shops site. Some on-line shops ask for credit card number before giving the total sum of customer purchases. Customers become afraid of giving their credit card information to the on-line shop services. Of course, on-line supports guarantee confidentiality, but people have not used to this form of payment.
Another problem is that the some of shopping carts do not reach their customers which course inconveniences for buyers. So, all forms of payment have their pros and cons. It depends upon many factors concerning way of a customers life. Sometimes it is difficult to leave the old checkout format (in cash) and start buying on-line. But nevertheless, paying on-line has a sustainable advantage to other retail formats. The main advantage of checkout on-line is that it helps to safe time.
The online service is for those who are constantly busy feeling lack of time from the morning till deep night, for those who can not afford to stand in line for half an hour waiting to pay for a bottle of milk. They can do shopping do not leave their office. It is a real godsend for them. A person receives the goods without going out and it diminishes the risk of being robbed.
If you are not satisfied with the quality goods or size of clothes is not correct you can return them to the shop with full refund (money will be returned to your credit card account). So, retail on-line has a sustainable advantage. It keeps abreast of time, serves the needs of up-to-day society. References Reached R. Y. Buying online: pros and cons / The Economist, 1999, # 1. 34 - 37.
Deconinck-Brossard F. , Offers B. Reading Economics, Paris, Ellipses / edition marketing. 1997. 178 p. Greenwood W. Beating the Checkout Blues: Would you rather compile marketing data or make a sale? http: //www. cooper.
com /newsletters/ 2001 06 /beatingthecheckoutblues. htm
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